The auction commences at 08:00. Fish is sold boat by boat. With it being a mixed fishery, it can take a long time to work through and sell the various species caught by each vessel.
The auction is ‘Dutch’ style with the price starting at a given point and gradually coming down. The first buyer to press the button can select his or her desired share of the fish. The auction is highly competitive – almost every major seafood company will have a representative in Shetland looking for fish.
We are physically present at the sale room during the entire auction. Our attention to detail and our exacting customer expectations demand no less. A high level of continued focus and concentration is required.
With the sale underway we begin to arrange palletisation, icing and packing of the fish to ensure product arrives with the customer in the best possible condition. This is vitally important therefore our shipping team is in-house to maintain tight control. We do not out-source any part of our activity.
We can send fish to most western European destinations. Please call to enquire.
After the auction has finished and packing complete, fish is loaded into refrigerated containers ready for the ferry journey to the UK mainland. The ferry operates nightly and takes 12 hours to reach Aberdeen. From there the fish is directed into the nationwide and continental delivery network. The cold storage chain is unbroken from ship to final destination.
Despite our remote location, excellent distribution links means our fish reaches England, Ireland and Boulogne Sur Mer in 2 days and Brittany in 3 days. Our French linkage is through DFDS and STEF in turn.